Tailoring a Branding Solution for Shiftone Software
Branding & Website Desing
Overview
ObjectiveI've crafted the brand identity, visual communication system, and website design for a company specializing in comprehensive IT solutions.
My Role
Because I worked alone on this project, I did everything from talking to the client and gathering what they needed, to planning out the project and making a schedule. I also handled designing the brand and website, and putting the website together.
Challenges
1. Ensuring brand consistency across different mediums.
2. Capturing the essence of the company's values and identity in the design.
3. Balancing creativity with practicality to meet client expectations.
4. Creating a user-friendly website interface.
5. Adapting to evolving design trends while maintaining timelessness.
6. Managing client feedback and revisions effectively.
7. Optimizing the website for various devices and screen sizes.
Final Product Showcase
Brand guidelines and responsive website.
The concept behind the logo design involves seamlessly integrating the shape of the letter "S" with the numeric digit "1" to create a distinctive and cohesive visual representation. By merging these two elements, the design achieves a dual purpose: symbolizing both the initial letter of the company's name or industry focus (the "S") and signifying the numerical value of "1," which can connote excellence, leadership, or being the first choice. This fusion of shapes not only forms a visually appealing logo but also communicates a sense of unity, innovation, and forward-thinking – qualities that reflect positively on the company's brand identity and ethos.
