Chupachups
E-commerce Website.
About Chupachups
Chupa Chups is a Spanish brand of lollipop and confectionery company found in over 150 countries around the world. The brand was founded in 1958 by Enric Bernat, and is currently owned by the Italian-Dutch company Perfetti Van Melle. The name of the brand comes from the Spanish verb chupar, meaning "to suck".
Problem Statement
The big problem for Chupachups's website is that people can't buy things directly. Even though they show lots of different stuff like lollipop, candies and gifts hampers, you can't actually buy them online. This makes it hard for users to enjoy the website and buy stuff. Without a smooth buying experience, customers might get annoyed and go somewhere else to shop. So, the main goal is to make the website better by adding features that let people easily pick and buy what they want.
Client
Perfetti Van Melle.
Duration
8 Weeks
Team Size
Only Me
Role
UX Designer
Outcome
Chupachups : A user-friendly website tailored for the UAE region, offering a seamless experience for purchasing candies, lollipops, customizable gift hampers, and pick 'n' mix candies.
UX Contribution
UX Research, Interaction Design & Concept Designing.
UI Contribution
Visual Designing, Low fi Wireframing, UI Flow, High fi Wireframing &
clicable Prototyping.
E-Commerce Website Based on UAE Reigon